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Institute for Market-Oriented Management (IMU) Spring Congress 2019

Institute for Market-Oriented Management (IMU) Spring Congress 2019 IMU FT2018: Felix Zeiffer

Is there a reinvention of sales and customer relationship management?

The Institute for Market-Oriented Management (IMU) in Mannheim invites you to its yearly spring congress on March 28, 2019 under the conference topic “The digital customer”. We will learn more about and discuss today’s very innovative hot topics like the changing role of customers in times of rapidly changing technological environments or trends how firms can learn from strategies of other companies. The event focuses on a lively exchange between business practice and management science.


Please find the agenda and details of the speakers in the attached flyer.
You can register for this event following this Link. If you want to connect with other participants in advance, feel free to join the guest list on Xing und Facebook. In case you have any questions, please contact Theresa Morguet (0621 181 1546; This email address is being protected from spambots. You need JavaScript enabled to view it.) from the Institute for Market-Oriented Management. Additional information can be found on our website: www.imu-mannheim.de.


More info: https://www.bwl.uni-mannheim.de/imu/tagungen/fruehjahrstagung-2019/
Sign up here: https://www.bwl.uni-mannheim.de/imu/tagungen/anmeldung-fruehjahrstagung-2019/

Please note that the spring congress will be held in German.

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum