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Growth by Design - The story of A/B tests at Stocard

Growth by Design - The story of A/B tests at Stocard Stocard

Popular culture often makes it sound like you need a genius who magically “just knows” what users want to build a successful company, but this is not true. There is a method to ensure massive growth in a systematic way!

This talk shows how Stocard grew from a small startup founded by students of the University of Mannheim into a global Fintech leader with more than 50 million users - by focussing on improving the core user experience with small, iterative changes, and constantly validating the assumptions in a data-driven way with A/B tests.

Whether you are interested in startups, growth, data science or UX design, this talk is for you.


26 February 2020, 7 – 9 pm


Hafenstraße 25 - 27 Stocard offices

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  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum