In an exciting and extremely instructive INTEGRA Inside the Venture consulting project the five-member project team was able to focus on the development of growth strategies for Freachly. The project was performed from September 2017 to January 2018. The consultation aimed at identifying possible growth potential for Freachly and developing suitable growth strategies for the company on this basis. The team identified strengths, weaknesses, opportunities and risks by reviewing and evaluating internal documents and conducting detailed research on the market environment and Freachly's competitors. This was then used to find growth potential that would take advantage of these strengths and opportunities and reduce the weaknesses and risks. The most promising potential was then, after consultation with Freachly, further elaborated by the team and further substantiated by best practices and innovative business models.
Freachly helps local businesses to target the right audience to increase awareness, gain new customers, and give a professional touch to their online image, working with nano–influencers. In many cases these influencers tend to have a rather local focus, which makes them the perfect cooperation partner for local marketing. Freachly also offers managing all social media accounts and giving it a professional touch, so that new customers in a certain target area can be attracted.
We thank INTEGRA and the team for this excellent project!
