You are here: MCEI | Startup Support | MCEI Support | INTEGRA Projects Inside the Venture | Implementing employer branding strategy @Getsafe

Implementing employer branding strategy @Getsafe

Implementing employer branding strategy @Getsafe Getsafe

The content of this INTEGRA Inside the Venture consulting project was working on the implementation of an employer branding strategy at Getsafe. That included setting up detailed guidelines for a better presentation of the company. The MCEI team started by analysing the status quo. Then the self-presentation of competing companies was analysed. As a result, the team delivered several guidelines on how to implement the proposed measures.

Getsafe is an InsurTech startup from Heidelberg. With their app they combine assurance business and technology. The result is a more approachable access to the right assurances. That might be why Getsafe is one of most chosen assurance brands among Millennials. Getsafe was founded in 2013. Alex Grimm (COO) and Daniel Treiber (CFO) studied at the University of Mannheim. Many interns are University of Mannheim students. Getsafe has take part to the Career Fair multiple times and to the QSummit. Co-founder Christian Wiens and Getsafe had been active at the Founder Talk.

We thank INTEGRA and the team for this excellent project!

 

Related items

  • The INTEGRA Inside the Venture consulting team was deployed for improving the company´s HR ressources. That meant the evaluation of the recruitment process and the current...
  • The core task of this INTEGRA Inside the Venture consulting project was the development of a marketing and sales strategy for the company. Therefore, a first step was to analyse...
  • The content of this INTEGRA Inside the Venture consulting project was developing a market strategy for LBRM. The work on the marketing strategy included an identification of...
  • The content of this INTEGRA Inside the Venture consulting project was setting up a target group analysis at Covexo and rolling out a future marketing strategy. Therefore,...
  • In an exciting and extremely instructive INTEGRA Inside the Venture consulting project the five-member project team was able to focus on the development of growth strategies for...

Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum