The objective of this INTEGRA consulting project Inside the Venture that Karin Weitkaempfer, Dennis Wagner, Florentine Eitelbach, Johann Maack and Robin Ruhnau have conducted was to evaluate the current marketing measures (status quo) and to develop a full-fledged marketing strategy for Mister Trip in Germany.
In particular, the project included:
- profound market analyses including a dedicated competitor analysis
- analyzing targeted customer segments and prioritization
- validating the current corporate strategy
- evaluating current marketing measures
- deriving a marketing strategy as well as a list of measures to be implemented
- preparation of dedicated marketing measures that qualify for short-term implementation
The project was conducted in Fall Term 2015.
We thank the INTEGRA team for their excellent work and support!
