The objective of the consulting project was to evaluate the current marketing measures and develop a full-fledged sales strategy for monomer, specifically aiming at company growth and brand building. monomer offers jewelry that is designed digitally and then produced using 3D printing technology. The INTEGRA Inside the Venture team considted of Anna Kemp, Alexander Barkey, Jessica Horn and Johannes Geise.
In particular, the project included:
- a profound market analysis of the jewelry and luxury market
- analyzing opportunities as well as risks regarding monomer’s business model
- identifying and validating the targeted customer segments
- deriving sales strategies catering the identified customer segments
- detailed competitor analyses to identify best-practices in the luxury jewelry market and to map competition
- preparation of sales measures as well as a list of potential sales partners
- delivering a detailed implementation and sales strategy roadmap including a recommendation regarding monomer’s next steps of action
The project was conducted in Spring Term 2015.
We thank the INTEGRA team for their excellent work and support!
