The content of this INTEGRA Inside the Venture consulting project was setting up a target group analysis at Covexo and rolling out a future marketing strategy. Therefore, potential customers had to be analysed and categorized. As a further step, relevant marketing channels were identified and prioritized. Finally, the identified marketing channels were analysed in detail to conclude guidance for the company.
Covexo shifts the development of software from the local computer to the cloud. By providing an innovative synchronization technology, users of a covexo DevSpace can develop with their local desktop tools and still get all the benefits of the cloud, such as more computing resources and no installations and config issues on the local laptop. The locally written code is therefore transferred to the cloud in real-time, making a hot reload of the developed application in the cloud possible. For this, covexo DevSpaces heavily rely on the newest cloud technologies Docker and Kubernetes. covexo is providing its solution as an open source software and additionally offers a fully managed cloud development platform. covexo was founded in 2017 by three graduates of the University of Mannheim.
We thank INTEGRA and the team for this excellent project!
