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Developing a Growth and Expansion Strategy for zingoo

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This INTEGRA Inside the Venture project was conducted by Nadja Braun, Philipp Sternal, Christian Schoupal, Florian Steffens, and Stephan Sattler. The objective of the consulting project was to evaluate current growth measures and figures and develop a full-fledged expansion strategy for zingoo in Germany. zingoo offers customers the opportunity to purchase vouchers of small local businesses online.

In particular, the project included:

  • a profound market analysis including a dedicated competitor analysis
  • analyzing targeted customer segments and partners by socio-economic measures
  • identifying and ranking potential locations
  • developing an expansion roadmap
  • delivering an expansion process that is replicable for all future locations
  • ensuring operationalizability of the results

The project was conducted in Fall Term 2015.

We thank the INTEGRA team for the outstanding results and their great support!

 

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum