As part of the MAN 633 Entrepreneurial Spirit course in spring 2022 Nicolas Maier, Youri Alexander Wurring and Yusuf Cagri Yapici joined Infu-Safe!
The first aspect of their work was to identify a country with a suitable problem/solution fit for Infu-Safe!’s market entry. Criteria in the initial phase revolved mainly around the countries' macroeconomic, infrastructural, and healthcare capabilities. Afterwards, they considered factors such as medical device regulations, intellectual property protection or government support more closely. Next steps were to adjust these criteria and focus on the Southeast Asian market. After a careful review of the 10 Southeast Asian countries, they concluded that Indonesia was an excellent fit for the establishment of Infu-Safe! mainly due to its market size and promising market conditions. So in the second half of the project, they provided Infu-Safe! with an in-depth analysis of the Indonesian market, including a recommendation on why Java was the region to prefer for market entry as well as potential challenges.
Infu-Safe! is a start-up company that manufactures low-cost gravity-based infusion pumps and aims to sell its product in underdeveloped markets that lack basic medical equipment. Prior to the initiation of the project, Infu-Safe! had already developed a working prototype but lacked a business plan and operational structure. Infu-Safe! is part of Frauenhofer-IPA.
To learn more about the company see https://www.fraunhofer.de/de/schnelleinstieg/alumni/news/Fraunhofer-Alumni-Award/Infu-Safe.html
