Gamification concept @Mentalport

Gamification concept @Mentalport Mentalport

During their MAN 633 Entrepreneurial Spirit course in spring 2022 David Hecking, Pol Puig and Rebekka Rasi joined Mentalport.

In their project with Mentalport they worked on developing a gamification concept, with the ultimate goal of increasing app usage time and user retention. Gamification can help in achieving that goal, by making the overall user experience more fun and engaging and by implementing mechanisms that make the user more likely to return. Major tasks included market research on best practices regarding gamification in mobile apps, taking into account Happify and Duolingo. The findings from this analysis were then to be evaluated and applied to the Mentalport mobile app. Another milestone was the development of a user story concept and designing a gamification concept.

Mentalport is a Mannheim based startup that wants to ensure the availability of psychological help below the therapy level. Especially, students who can not go to professional help with their psychological problems are left alone. This is mainly due to time, costs and stigmatization as well as the fact that the severity of the problem is often too low to make clinical treatment available.

To learn more about the company see

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  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum