Influencer research @Freachly

Influencer research @Freachly pixabay.com

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Ziwei Li, Giulia Lotti and Van-Hao Luu were giving various support to Freachly. The project team pursued two main tasks: First of all, identifying ways to acquire nano–influencers, and second, finding ways to make them more active. Using a blank-page approach they identified some cost-efficient channels for the acquisition of nano–influencers and provided insights concerning the design of referral systems. As an enduring commitment they designed a roadmap for the implementation of these measurements after their departure from the company.

Freachly helps local businesses to target the right audience to increase awareness, gain new customers, and give a professional touch to their online image, working with nano–influencers. In many cases these influencers tend to have a rather local focus, which makes them the perfect cooperation partner for local marketing. Freachly also offers managing all social media accounts and giving it a professional touch, so that new customers in a certain target area can be attracted.

 

To know learn more about Freachly, visit their website: https://www.freachly.de/

Related items

  • In spring semester 2022 Natalia Nazarko and Camille Bensallam joined Directra. for their Inside-The-Venture-Project as part of the MAN 633 course. In delivering a market analysis...
  • In spring semester 2022 Patrick Hanley, Diego Garau and Minh Ngoc Le joined Operating Room Companion for their Inside-The-Venture-Project as part of the MAN 633 course. The...
  • As part of the Entrepreneurial Spirit lecture MAN 633 of the University of Mannheim during the spring-summer-semester 2022, the student team consisting of Christel Ashdjian,...
  • While participating in MAN 633 during spring semester Carla Reyes and Sabine Thouvenin supported the Mannheim based startup MyScribe. As part of a substantial market analysis the...
  • During their MAN 633 Entrepreneurial Spirit course in spring 2022 David Hecking, Pol Puig and Rebekka Rasi joined Mentalport. In their project with Mentalport they worked on...

Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum