Market analysis @Directra.

Market analysis @Directra. pixabay.com/Directra.

In spring semester 2022 Natalia Nazarko and Camille Bensallam joined Directra. for their Inside-The-Venture-Project as part of the MAN 633 course.

In delivering a market analysis for the company the team first focused on target groups and potential customers. To verify and specify the target group they performed various interviews on the target group. As a result various opportunities and threats for Directra. were identified. The second focus of the team lay on sales and market potential analysis. Therefore, the pricing model of similar foreign platforms were taken into account and learnings for Directra. were listed. All this led to the development of a potential pricing model.

Directra. is a startup that wants to connect so called project competences with project seekers. It is a multisided business that aims to connect professionals who want to work on specific projects through a platform.

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum