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Marketing and Internationalization @Mister Trip

Marketing and Internationalization @Mister Trip pixabay.com

The Mannheim-based Startup Mister Trip has been supported by two MAN 633 Inside the Venture projects during the Spring Semester 2018.


Mister Trip is a travel platform for customized and individual travels. More than 50 local travel agencies and experts create personalized and authentic trips based on the customers’ requirements. Travelers benefit from their unique know-how, lower direct prices, and secure booking/payment process via Mister Trip´s platform.


The first team (Lukas Stoner and Julia Sitzenstuhl) conducted an analysis of distribution channels to raise Mister Trip´s customer acquisition. Their analysis focused on corporate benefit programs.


The second team (Hsiang Ling Lin, Vinoth Kannan and Yujie Tang) conducted an overview of the Asian market and analyzed customer behaviour in selected Asian countries as well as the potential of the Asian Market for Mister Trip.

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum