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Marketing and Product-Market-Fit @GetSafe

Marketing and Product-Market-Fit @GetSafe

The Heidelberg-based Startup GetSafe has been supported by two MAN 633 Inside the Venture projects during the Spring Semester 2018.

Getsafe is one of the fastest growing and most innovative InsurTech Startups in Germany. The company is developing the first digital insurance that is fair by design and transfer the concept of multi-line insurers like Axa or Allianz into the digital age. Their strong growth is supported by Munich Re, one of the largest re-insurers of the world, as well as by strong and leading VC investors, including Rocket Internet, CommerzVentures, and Partech.

The first team helped to upscale the efforts of GetSafe in 2018. To fulfil this aim, Melina Bucher, Yi-Hsuan Iris Peng and Christoph Reissner worked on three marketing components: a referral engine, on-campus marketing, and strategic partnerships, i.e. with the University of Mannheim.


The second team (Ines Burgstahler and Patrick Schumann) supported GetSafe´s product market fit development with a particular focus on customer behaviour of the Generation Y towards liability insurance.

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  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum