Freachly was founded by a group of students from Mannheim, Paris and Milan with the goal of connecting small retail businesses, hotels, restaurants, bars and clubs with social-media influencers. Operations have launched in May and the app is available for iOS devices on the Appstore. The startup is currently on its way to scale up and the goals of the student Inside the Venture project comprised to:
- analyze what types of influencers they are, how they operate and whom to target how
- challenge the feasibility of freachly's business model and conducting sensitivity analyses
- provide further recommendations on the influencer selection process
- provide feedback on the current sales processes and a vision of improvements to the sales process
- develop the pricing model scenarios paierd with sensitivity analyses
The project was lots of fun for the team Armik Yordekyan, Jan Friedel and Felix Bures. The Inside the MCEI Venture project was and is of great support to freachly.
