You are here: MCEI | Startup Support | MCEI Support | Thesis Projects Inside the Venture | FAGACCI – B.Sc. Inside the Venture Thesis by Jonas Hofmann

FAGACCI – B.Sc. Inside the Venture Thesis by Jonas Hofmann

FAGACCI – B.Sc. Inside the Venture Thesis by Jonas Hofmann

In the theoretical part of the Bachelor Thesis, Jonas summarized the relevant research on the effects of word-of-mouth in online social-networks and compared them with the current business practices. Thereby, he wanted to understand how these can affect online sales and how companies can implement their use efficiently. The “Inside the Venture” part of his research focused on the direct application of the above-mentioned studies in the context of his own startup FAGACCI.

FAGACCI is an online fashion jewelry business, that offers high-quality products for an affordable price. In the “Inside the Venture” part of his thesis, Jonas analyzed the company’s marketing strategy and developed new optimized approaches for organic word-of-mouth brand promotion as well as strategies for dealing with negative reviews. The thesis was finalized in June 2019.

Find more about FAGACCI in our MCEI Success Stories.

Related items

  • In spring semester 2022 Natalia Nazarko and Camille Bensallam joined Directra. for their Inside-The-Venture-Project as part of the MAN 633 course. In delivering a market analysis...
  • In spring semester 2022 Patrick Hanley, Diego Garau and Minh Ngoc Le joined Operating Room Companion for their Inside-The-Venture-Project as part of the MAN 633 course. The...
  • As part of the Entrepreneurial Spirit lecture MAN 633 of the University of Mannheim during the spring-summer-semester 2022, the student team consisting of Christel Ashdjian,...
  • While participating in MAN 633 during spring semester Carla Reyes and Sabine Thouvenin supported the Mannheim based startup MyScribe. As part of a substantial market analysis the...
  • During their MAN 633 Entrepreneurial Spirit course in spring 2022 David Hecking, Pol Puig and Rebekka Rasi joined Mentalport. In their project with Mentalport they worked on...

Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum