As part of his “Inside the Venture” Master Thesis Sebastian Frederik Jacobsen further developed his startup idea HEYANNA. The company is an app-based startup that re-imagines co-living. At its core, the app uses a matchmaking algorithm to help co-living crews find a new flatmate. In his pursuit of redeveloping the app, Sebastian interviewed early users and evaluated their feedback with the help of usability tests. His research concluded that the first version of the app was too text-heavy, hard to understand, and used many features that distracted from the core. Through his research, he pinpointed the weak spots of the app and developed a new, more user-friendly version of HEYANNA with a reiterated business model.
Next to the applied start-up project, Sebastian conducted a qualitative study on the role of technology in physical stores in an omnichannel retail environment using Hagberg’s framework. The thesis was finalized in January 2020.
Sebastian and his Co-Founders worked together on the development of HEYANNA in the course MAN 633 - Entrepreneurial Spirit.
Find more information on HEYANNA in our MCEI Success Story.
