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mbits (DKFZ Heidelberg) - M.Sc.Thesis Inside the Venture (Marc Warczok)

mbits (DKFZ Heidelberg) - M.Sc.Thesis Inside the Venture (Marc Warczok)

Marc Warczok (graduate student of the University of Mannheim) spent the last months on his thesis.

Nothing unusual so far but next to crunching numbers and working the books he is also researching and supporting

in the live-environment of a startup. Below you can find his report on his time 'Inside the Venture':

 

'As part of my Master thesis I was working for the mbits Steinbeis Transferzentrum, a research-based spin-off of the German Cancer Research Center (DKFZ) in Heidelberg. Mbits places its focus on the development of medical imaging applications on mobile devices such as smartphones and tablets. The benefits of modern mobile devices have already demonstrated themselves in our daily lives and the company strives to make these possibilities available in modern health care systems where data accessibility is a crucial factor to ensure both efficiency and the best possible treatment for the patient.

 

In the scope of this project, I developed the future marketing and distribution strategy for the mobile DICOM-Viewer mRay, one of mbits’ highly innovative medical engineering products. Additionally I conducted research concerning team-entrepreneurship and its effects on the performance of a venture and derived meaningful implications for future start-up teams.

 

During the time at mbits, I was involved in the strategic development of the company as well as in all the relevant negotiations with customers and business partners, thereby learning a great deal about hands on marketing. The interaction with the founding team, as well as the entrepreneurial spirit of the company was a fantastic experience and an excellent preparation for my future career.

 

I can only recommend such an “adventure” to anybody who wants to broaden their horizon.Both the Entrepreneurship chair of Prof. Dr. Woywode as well as the team at mbits have been very helpful at any time.'

 

If you want to find out more about the product Marc was working on you can check mbits' Youtube channel.

 

In case you are also interested in writing your master thesis with the MCEI you can find the topic list and further projects 'Inside the venture' on our website.

 

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