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ku.bus – MSc Thesis Inside the Venture by Xueliu Chen

ku.bus – MSc Thesis Inside the Venture by Xueliu Chen pixabay.com

As part of her “Inside the Venture” Master Thesis, Xueliu Chen became part of the ku.bus team. ku.bus is a hyperlocal personalized business news platform. Xueliu has addressed challenges that ku.bus is facing and performed substantial reseach on the relevant market and competition. Her project also includes customer development interviews that provide deep insights on how ku.bus can improve its offerings and the underlying business model. Xueliu provides deep insights into how other players on the market overcome challenges and backs her findings with quantitative market insights. Her research on entrepreneurial motives in German hyperlocal media startups based on the Entrepreneuring as Emancipation Framework also revelas important insights into best practices. Next to her work for ku.bus, Xueliu was also involved in the preparation and execution of TEDx Mannheim 2018. She finalized her project with ku.bus in June 2018.


Find more information on ku.bus in our MCEI Success Stories

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum