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Mister Trip - Case Study - B.Sc. Project by Helen Vesper

Mister Trip - Case Study - B.Sc. Project by Helen Vesper

In her Inside the Venture project, Helen worked closely with the Mannheim startup Mister Trip. In the context of her thesis project, she has conducted a single case study and in-depth analysis on Mister Trip and, as a result, derived a teaching case from her qualitative data. The teaching case centers on market entry, business model development, revolutionizing a highly competitive industry and competing therein, and customer acquisition cost and lifetime value considerations. Students in MAN 630 will work with the case as of Fall Term 2017. After her project, Hellen followed-up with a startup internship at Mister Trip.  

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum