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The content of this INTEGRA Inside the Venture consulting project was developing a market strategy for LBRM. The work on the marketing strategy included an identification of potential target groups and research on relevant competitors. Another aspect of the team´s work was setting up a strategy for sales as well as a communication strategy. LBRM develops software for the improved…
The content of this INTEGRA Inside the Venture consulting project was setting up a target group analysis at Covexo and rolling out a future marketing strategy. Therefore, potential customers had to be analysed and categorized. As a further step, relevant marketing channels were identified and prioritized. Finally, the identified marketing channels were analysed in detail to conclude guidance for the…
The content of this INTEGRA Inside the Venture consulting project was working on the implementation of an employer branding strategy at Getsafe. That included setting up detailed guidelines for a better presentation of the company. The MCEI team started by analysing the status quo. Then the self-presentation of competing companies was analysed. As a result, the team delivered several guidelines…
In an exciting and extremely instructive INTEGRA Inside the Venture consulting project the five-member project team was able to focus on the development of growth strategies for Freachly. The project was performed from September 2017 to January 2018. The consultation aimed at identifying possible growth potential for Freachly and developing suitable growth strategies for the company on this basis. The…