LUB GmbH - Linguistische Unternehmensberatung (LUB) is the first linguistic management consultancy in Germany which analyses numbers and language the same way, because, contrary to popular belief, business data consist to 80% of words. On the basis of these data, LUB develops another way of thinking which leads to authentic working strategies and implementation measures.
LUB specializes on output-oriented knowledge transfer. We counsel DAX-companies, cities and educational organizations when it comes to questions related to corporate social responsibility, human resources and communication, i.e. situations in which language and numbers meet. This holistic approach supports companies in developing authentic, conscious and successful systems.
LUB was founded by Dr. Simone Burel in 2015 on the basis of her dissertation about language in DAX-30 companies and has evolved to a six-person expert-team now.
LUB has been awarded with the MEXI - Mannheimer Existenzgründungspreis (Mannheim Startup Award) in 2018. Dr. Burel's dissertation has been awarded with the prize for professional communication in 2017 by the GAL (Society for Applied Linguistics) and she has also been awarded as academic junior researcher by the career platform academics.de in the same year.
LUB is partner of the Mannheim Center for Entrepreneurship and Innovation (MCEI) of the University of Mannheim as well as the ifsn (Institute of Social Sustainability) of the Hochschule für Wirtschaft und Management. The team participated in MAN 633 Inside the Venture course and were speakers at MCEI Startup Lounge.
