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MAN 634 Entrepreneurial Behaviour – Behavioural Crowds & Crowdfunding for Cultural, Creative and Sustainable Ideas (Fall 2021)

MAN 634 Entrepreneurial Behaviour – Behavioural Crowds & Crowdfunding for Cultural, Creative and Sustainable Ideas (Fall 2021) pixabay.com

Course Outline

This practical and virtual course familiarizes students with concepts of entrepreneurial behaviour and opportunity recognition and creation. We address topics how emotions, perceptions, cognitions, an individual’s entrepreneurial orientation and personality, and sociological and social-psychological processes shape the entrepreneurial process in crowdfunding, the interactions with the crowd, and finally crowdfunding and community-building success. Students learn key elements of crowdfunding, especially crowd interaction and digital communication, and foster capabilities in digital entrepreneurship and their own entrepreneurial orientation. Students are encouraged to develop an own crowdfunding idea for a cultural (arts, events, sports, etc.), creative (music, film, fashion, games, etc.), or sustainable (climate or life protection, responsible & resource-oriented consumption, etc.) consumer product (B-to-C), as well as to turn this idea via a crowd-campaign plan and a crowdfunding business plan into reality. The course is flanked via impulses of experts from practice.

 

Learning Outcomes

Students are capable to

  • understand core concepts of entrepreneurial behaviour in a digital crowdfunding setting, and have explored, developed, and fostered their own digital entrepreneurship capabilities,
  • practiced crowdfunding a cultural, creative or sustainable business idea,
  • craft a crowd-campaign, a crowdfunding pitch video, and a business plan,
  • present and discuss their concept in front of an expert jury.

 

Registration and Final Course Decision

Students from all semesters and faculties, especially also non-business studies, are welcome. Course capacity is strictly limited to 30 students (distributed via lottery) as the format involves groupwork. Students need to apply for this course by registering themselves for the course on Portal2 (open from 18.08.2021 to 02.09.2021).

 

Attendance

Attendance is mandatory and all students are required to attend all classes
(exceptions are made for students who provide a medical certificate or have an exam).

 

Place and Time

Fall semester:

  • Bootcamp: 04.10.2021, 9:00-18:00
  • Bootcamp: 05.10.2021, 9:00-18:00
  • Presentations: 29.11.2021, 9:00-18:00

 

Assessment

Virtual pitch, campaign- & business plan

 

Persons in Charge

Instructor: AkadR Dr. Jan-Philipp Ahrens

Guest Lecturer: Dr. Andrew Isaak, Dr. Dennis Steininger

Course Secretary: Gabriele Schleicher, E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Course Load and Language

ECTS: 6

Language: English

 

Related items

Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum