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MAN 636 International Entrepreneurship and Managing Change (Spring 2020)

MAN 636 International Entrepreneurship and Managing Change (Spring 2020)

Course Outline

The course focuses on the knowledge and skills necessary for developing a new global business. 'High tech’ and 'low cost’, or frugal innovative start-ups are compared and contrasted as potential solutions to the global unemployment crisis taking business cycles, cultural contexts and levels of development into account. Models of managing international change are the basis.

Please note: This term, this course is neither coordinated nor instructed by the MCEI Team but by affiliated lecturers at the Institute for SME Research (see instructors section below). Please contact the instructors or the secretariat's office in case of further questions on content, admission or course outline.


Learning Outcomes


  • Internalizing the factors which make for success in starting a business with an international market focus
  • Team-building to assess the factors necessary for success in creating new international business designs which confront either resource scarcity or high tech design challenges
  • Working with GEM comparisons of national competitiveness and considering which government policies and global business cycles are most conducive to helping entrepreneurs set up new ventures
  • Learning models of adapting to globalization project both from the developing to the developed countries as well as from the rich to the poor


Place and Time

13:45-17:00 | Room 210 (L9,1-2) Look at dates of meetings below carefully!.



Based on one written exam and one oral team presentation


Course Instructor

Guest Lecturer: This email address is being protected from spambots. You need JavaScript enabled to view it.

E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Course Load and Language


Language: English

Max participants: 25


Readings and Resources


  • Babson, GEM Global Report 2016/2017: 
  • Baldwin, Richard, The Great Convergence (Harvard)
  • Brem, Alexander and Pierre Wolfram, ‘Research and development from the bottom up---introduction of terminologies for new product development in emerging markets,” Journal of Innovation and Entrepreneurship (2014), 3:9 (Open access: Springer Open)
  • Bresnahan, Timothy, Alfonso Gambardella and AnnaLee Saxenian, “‘Old Economy’ Inputs for ‘New Economy’ Outcomes: Cluster Formation in the New Silicon Valleys”, Industrial and Corporate Change, Vol. 10, No. 4, 2001
  • Economist: `Why Startups are Leaving Silicon Valley,’Aug.30,2018.
  • Krugman, Paul, ‘Knowledge Isn’t Power,’New York Times, Feb. 23, 2015 ‘Lifelong Learning is Becoming an Economic Imperative,’Economist, Jan. 14, 2017
  • Yinglan Tan, Chinnovation (John Wiley)
  • Manjou, Farhad, ‘Udacity Says It Can Teach Tech Skills to Millions and Fast,’ New York Times, 09/16/2015
  • Moore, Gordon and Kevin Davis, ‘Learning the Silicon Valley Way,’ Ch. 2 in Breshnahan, Timothy and Alfonso Gamberdella, eds.,Building High-Tech Clusters: Silicon Valley and Beyond (Cambridge University Press), pp. 7-39.
  • Hwang,V. W. and Horowitt, G., The Rainforest: The Secret to Building the Next Silicon Valley (Regenwald Press)
  • Erik Kacou, Entrepreneurial Solutions for Prosperity in Bottom-of-the-Pyramid Markets (Wharton School Publishing)
  • Jeff Saperstein and Daniel Rouach, Creating Regional Wealth in the Innovation Economy (Prentice-Hall)
  • Robert Isaak, Managing World Economic Change, 3rd Ed. (Financial Times-Prentice-Hall):MWEC
  • Vijey Govinderajan and Chris Trimble, Reverse Innovation (Harvard Business Review Press)
  • Edmund Phelps, Mass Flourishing, Chapter 10 (Princeton)
  • Huiyo Wang and Yipeng Liu, eds. Chapter 8: ‘Replicating Silicon Valley: talent and techno-management in a culture of serendipity,’ (149-181) in Entrepreneurship and Talent Management from a Global Perspective: Global Returnees (forthcoming in 2016). (Edward Elgar)
  • Wolf,Martin, `How to Avoid the Next Financial Crisis’, Financial Time, 10/10/18.

Most of the required reading for the seminar will be available on-line (if not found on the Mannheim portal, please go to: '’, then to ”electronic reserves”, then by Instructor, then ”Isaak”, then course title & ”global” as password.


Detailed Schedule and Course Content for Spring 2020

Session 1 | 13 February 2020

Introduction: Global Economic Change


  • MWEC: Ch. 6, pp. 155-178 Where Entrepreneurship Fits in Global Competitiveness Report and GEM (2018) Marris, 'The Conservatism in Innovation’, (Ch. 6 of Loss and Change): go to Isaak_entrepreneurship_f_05.pdf Baldwin, Richard, The Great Convergence (Harvard): you-tube summary lecture Wang and Liu, eds, Ch. 8: Replicating Silicon Valley

NOTE: All students who enroll must make a final decision about remaining in the course and fulfilling the requirements by the end of the first meeting.


Session 2 | 27 February 2020

The "High" (Tech) & the "Low" (Cost) Cycles and (Team Topic) Selections


  • Brem, Alexander and Pierre Wolfram,’Research & development from the bottom up” (2014)
  • Bresnahan et al, ‘Old Economy’ Inputs for ‘New Economy Outcomes: Cluster Formation in the New Silicon Valleys’ in Industrial & Corporate Change, V. 10, No.4, 2001
  • The Charm of Frugal Innovation, Economist, 18/05/2010 W.C. Kim, Blue Ocean Strategy, Chs 1-2Yinglan Tan, Chinnovation:Intro, Ch 1


Session 3 | 12 March 2020

Prerequisites for High Tech Global Entrepreneurship ---an Apple a Day???


  • Manjou, Farhad,’Udacity Says It Can Teach Tech Skills to Millions and Fast,’NYTimes, 09/16/2015
  • Moore, Gordon & K. Davis, ‘Learning the Silicon Valley Way’ The Harvard Business Review case on Apple excerpts from Walter Isaacson, STEVE JOBS Sue Halpern,'Who Was Steve Jobs?´, The New York Review of Books, Jan. 12, 2012 'Zen and the Art of Management’ (Pascal & Athos, The Art of Japanese Management): go to Isaak_entrepreneur_f_05 pdf (e-reserves) Kim, Chinnovation, Ch. 2
  • R. Isaak “From Collective learning to Silicon Valley replication. The limits to synergistic entrepreneurship in Sophia Antipolis”,Research in International Business and finance (2008),doi: 10.1016/j.ribaf.2008.03.006 Nathan Heller, 'Bay Watched: How San Francisco’s New Entrepreneurial Culture is Changing the Country’The New Yorker, Oct.14,2013. (


Session 4 | 26 March 2020

The Frugal Management Revolution


  • Govingdarajan & Trimble, Reverse Innovation, pp.13-72 (particularly Chapter 2 and pp.71-72)
  • Eric Kacou, Entrepreneurial --Recipes and Cultural Constraints Solutions for Prosperity in BoP Markets


Session 5 | 23 April 2020

The Frugal Folks (Student Team Reports)


Session 6 | 14 May 2020

The “High“ (Tech) Flyers (Student Team Reports)


Exam | 28 May 2020

Exam in normal classroom 210 (13:45 - 15:15): Please register & be there for credit!




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