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MAN 450 Entrepreneurship, Innovation and Business Model Design (Spring 2020)

MAN 450 Entrepreneurship, Innovation and Business Model Design (Spring 2020)

Course Outline

Entrepreneurship, Innovation and Business Model Design teaches students to translate innovations and business ideas into business models. MAN 450 introduces students to generation and management of innovative enterprise activity across multiple contexts along with the exploration of students' own entrepreneurial potential. This course focuses on two main themes: I. management of idea & innovation processes and II. implementation of innovative ideas in the marketplace using a rigorous financial plan. Special focus is given to start-ups in a digital world. The course has no exam, but is graded via pitch presentations and student written business plan.

Please note: This term, this course is neither coordinated nor instructed by the MCEI Team but by affiliated lecturers at the Institute for SME Research (see instructors section below). Please contact the instructors or the secretariat's office in case of further questions on content, admission or course outline.


Learning Outcomes

Students will

  • Learn to generate and manage an idea & innovation using professional thinking tools
  • Develop a rigorous business plan for a start-up project
  • Present and defend the concept of their start up project in front of a professional jury


Eligibility and Registration

Mandatory application: Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending a CV (max. 1 page) and a transcript of grades to the course secretary, and by registering themselves for the course in Portal2 (open from 02.02. to 13.02.).

Application deadline: 13.02. There are no exceptions to the deadline.



Attendance is mandatory and all students are required to attend all classes (exceptions are made for students who provide a medical certificate or have an exam).


Place and Time


  • You can find the detailed schedule here.
  • This course is only offered in Spring Semester.




  • Written assignment: start-up business plan (8 Pages + Appendix)
  • Presentation of a start-up business plan in front of a professional jury (Powerpoint)


Persons in Charge

Instructor: AkadR Dr. Jan-Philipp Ahrens, Dr. Ndivhuho Tshikovhi, Baris Istipliler, Magnus Schückes

Course Secretary: Gabriele Schleicher, E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Group Formation

Each group will eventually structure itself into the following roles:

  1. Project Manager and Communicator
  2. Expert for the Idea and its Realization/Production
  3. Market Research and Marketing & Sales Expert
  4. Financial Manager
  5. Quality Manager

All groups will be assigned by the chair.


Course Load and Language


Language: English


Schedule (Spring 2020)

21 February 2020, 8:30am - 5pm: Lecture "Fundamentals of Entrepreneurship in a Digital World, Creativity Techniques & Innovation Management, Strategic Market Analysis" (Castle, Room EW151)

28 February 2020, 8:30am - 5pm: Lecture "Business Modeling; Creating a Business Plan & Financial Planning" (Castle, Room EW151)

26 March 2020, 9am - 5pm: Exercise class (via seperate portal registration, excursion to SAP, design thinking) (SAP Headquarters)

08 May 2020, 8:30am - 5pm: Pitch presentations of groups (Castle, Room EW151)

20 May 2020, until 11:59 am: Handing in of printed versions + USB stick of the business plans at the office of the chair (Ms. Schleicher, L9, 1-2, first floor, room 111)



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  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum