Course MAN 450: Entrepreneurship, Innovation and Business Model Design teaches students to translate innovations and business ideas into business models. MAN 450 introduces students to generation and management of innovate enterprise activity across multiple contexts along with the exploration of students' own entrepreneurial potential. This course focuses on two main themes: I. management of idea & innovation processes and II. implementation of innovative ideas in the marketplace using a rigorous financial plan. Students will:
I. Learn to generate and manage an idea & innovation.
II. Develop a rigorous business plan for a start up project
III. Present and defend the concept of their start up project in front of a professional jury
I .Written assignment: start-up business plan (8 Pages + Appendix)
II. Presentation of a start-up business plan in front of a professional jury (Powerpoint)
Each group will eventually structure itself into the following roles:
(1) project manager and communicator
(2) expert for the idea and its realization/production
(3) market research and marketing & sales expert
(4) financial manager
(5) quality manager
All groups will be assigned by the chair.
Prof. Dr. Michael Woywode
Dr. Jan-Philipp Ahrens
Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending CV (1page), motivation letter (1page), and transcript of grades to the course secretary, and by registrating themselves for the course in Portal2 (open from 01.02.-16.02.). Application deadline: 16.02. There are no exceptions to the deadline.
All students are required to attend all classes.
L9, 1-2, room 001
17.02, 08:30-13:30: Fundamentals of Entrepreneurship in a Digital World, Innovation Management, Strategic Market Analysis
24.02, 08:30-13:30: Business Modeling; Creating a Business Plan & Financial Planning
26.05, 08:30-13:30: Pitch presentations of groups