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MAN 456 - Navigating Dreams, Social Links, and Sustainability - Digital Entrepreneurship and Virtual Crowd Campaign Management (Spring 2021)

MAN 456 - Navigating Dreams, Social Links, and Sustainability - Digital Entrepreneurship and Virtual Crowd Campaign Management (Spring 2021)

Course Outline

This practical and virtual course familiarizes students with concepts of digital entrepreneurship, especially in crowd interaction, and fosters capabilities in digital entrepreneurship. Students are encouraged to develop an own start-up idea for a virtual, sustainable, or social product (B-to-C) with a purely digital customer interface, as well as to turn this idea via a crowd-campaign plan and a business plan into reality. The course is flanked via impulses of experts from practice.

Learning Outcomes

Students are capable to

  • understand core concepts of digital entrepreneurship, especially a digital customer interface and crowd interaction and have explored, developed, and fostered their own digital entrepreneurship capabilities,
  • sense and develop own entrepreneurial ideas,
  • craft a crowd-campaign and a business plan for a digital start-up,
  • present and discuss their concept in front of an expert jury.

 

Eligibility and Registration

Students from all semesters and faculties, especially also non-business studies, are welcome. Course capacity is strictly limited as the format involves groupwork. Students need to apply for this course by sending CV (1page), motivation letter (1page), and transcript of grades to the course secretary, and by registrating themselves for the course in Portal2 (open from 01.01. to 21.02.).

Students that have absolved SEC 3 in HWS 2020 or MAN 450 in past semesters cannot enlist in this course.

 

Attendance

Attendance is mandatory and all students are required to attend all classes (exceptions are made for students who provide a medical certificate or have an exam).

 

Place and Time

 

  • 1.3. 9:00-18:00.
  • 2.3. 9:00-18:00.
  • 3.5. 9:00-18:00.

 

Assessment 

 

  • Virtual pitch, campaign- & business plan

 

Persons in Charge

Instructor: AkadR Dr. Jan-Philipp Ahrens

Course Secretary: Gabriele Schleicher, E-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

 

Course Load and Language

ECTS: 3

Language: English

 

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum