Design Thinking and Innovation – made like Silicon Valley
"Innovation can be systematically managed if one knows where and how to look."
‒ Peter Drucker, Professor of Management (Harvard Business Review, June 1985)
Everyone is talking about innovation management. But what does it mean to be innovative? Is it a random process or are there methods and tools that can help to generate new ideas?
How do I take an idea to a new business model, product or service? Which impulses or activities are required to forward the development of my idea?
In this workshop you will learn many tools that can help to systematically generate innovation. These methods include context map, progression curve and janus cones.
Content
- methods, techniques and starting points to generate innovation
- which impulses are required to realize innovation
- how to prevent innovation backlog
Participants
- Managers from marketing, sales, R&D, F&E controlling, innovation management, project- and productmanagement
- students and alumni from the GSRN
When? Saturday, June 13, 2015, 10am - 1pm
How to apply? Please check the attached application form (which is German, but the workshop will be in English)
