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Thinc! Workshop - Introduction to Performance Marketing
Nov 13

Thinc! Workshop - Introduction to Performance Marketing

Lukas Pieczonka, Head of SEM at home24, will talk about the basic principles of performance...

 

Lukas Pieczonka, Head of SEM at home24, will talk about the basic principles of performance...

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  • ABOUT THE WORKSHOP:

    Lukas Pieczonka, Head of SEM at home24, will talk about the basic principles of performance marketing with a deep-dive on Search Engine Marketing (SEM) as the main driver for Customer Acquisition in eCommerce. The workshop should give an introduction to the topic of SEM which is hardly represented in any marketing classes at university. Furthermore, you will get some insights of how SEM is operated in a performance marketing oriented company like Home24. You are warmly welcome to join the workshop and Q&A session.

    ABOUT HOME24:

    Home24 was founded in 2011 and is with more than 1.000.000 customers Europe’s largest online furniture store. In a global market with €400bn in annual sales and only little online competition, Home24 will become the Go-To- Destination for home and living. Backed by Rocket Internet and other powerful investors like e.g. JP Morgan and Kinnevik, Home24 is currently operating in 7 countries offering more than 100.000 products to its customers.
  • Category
  • Date & Time
    Nov 13 2014 at 19:00 - Nov 13 2014 at 21:00
  • Location & full address
    O 142, Schloss Mannheim
  • Event Admins
    Johannes Drixler

Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum