As part of his “Inside the Venture” Master Thesis, Robin Kiwitt became part of SAP Ruum. SAP Ruum is a B2B company that provides a digital platform and tool, where teams can plan their projects and automate processes without code. In his project, Robin scaled the go-to-market strategy of the company by preparing the framework of an account-based marketing (ABM) process for SAP Ruum. Based on proven consulting methods and materials provided by the company, Robin evaluated the product-market fit and derived recommendations for the implementation of the ABM. Next to the applied startup project, he conducted a study on the differences between the ways social and commercial entrepreneurs mobilize their financial resources.
The thesis was finalized in February 2020.
