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Marketing and sales strategy development @Mirabesque

Marketing and sales strategy development @Mirabesque pixabay.com

The core task of this INTEGRA Inside the Venture consulting project was the development of a marketing and sales strategy for the company. Therefore, a first step was to analyse the status quo. In doing so they created a basis to deduce relevant and fitting measures to be taken. As a comparison the team also assembled best practices and current trends. Finally, the work was completed by rolling out an implementation strategy.

MIRABESQUE is a fashion store for high-quality dance clothing and dance accessories. In addition to dancers, dance schools and dance teachers, MIRABESQUE also supports television productions, amusement parks, theaters and operas with their diverse product range. The goal of MIRABESQUE is to make it as easy as possible for all dancers to obtain dance supplies. MIRABESQUE GmbH was founded in May 2018 by Victoria Seibert and Jürgen Dorner as a start-up and has already established itself as a well-known brand in Germany.

We thank INTEGRA and the team for this excellent project!

 

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum